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12 March 2022

Per-title encoding for an optimal viewing experience!

In the industry of video content delivery, every piece of content is different, audience networks are multiple and streaming destinations can be challenging at times based on certain geo-locations. Hence, your resolution and bitrate are likely to be different as each video requires a separate analysis and every type of content necessitates different bitrates and encoding settings to achieve a satisfying quality that is sure to attract clients.
With the ultimate goal of delivering superior video quality, KWIKmotion introduces a per-title encoding feature for an optimized encoding experience that customizes the bitrate ladder of each video according to the complexity of the video content itself.

How to implement per-title encoding?

The optimal bitrate varies with each type of content, it can even vary from title to title. Sports scenes, for example, that contain a lot of motion and fewer redundancies typically require a higher bitrate to be able to store the information. News videos and documentaries, on the other hand, have far less motion, which leaves a codec more possibilities to compress the given information more effectively.  

By taking these characteristics into consideration, Kwikmotion gives you the ability through per-title encoding feature to adjust the encoding profile by selecting the type of transcoding that suits best your content in order to maintain a superior perceived quality of your videos for a perfect viewing experience. 

What are the advantages of per-title encoding? 
The per-title encoding feature results in a number of advantages over a simple “one-size-fits-all” encoding system. This new feature helps to reach a significant decrease in storage and delivery costs of video streams.  Easy-to-encode videos can now be delivered with much lower bitrates but swill with a high perceptual quality while movies or sports streams, that contain a lot of movement, are streamed with lower resolutions for more efficient bandwidth usage and more consistent video quality. 
This approach is definitely of capital importance to most online content providers, VOD and OTT platforms in particular.
By applying the per-title encoding feature, KWIKmotion seeks to deliver a better viewing experience while using less bandwidth, which is particularly required in lower bandwidth countries and in locations where video viewing occurs mostly through mobile networks. 
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