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14 August 2023

Enhancing Business Efficiency with FAST Channels

In today's fast-paced digital landscape, businesses are constantly seeking innovative solutions to stay ahead of the competition. One such game-changer in the realm of TV broadcasting and streaming is the introduction of FAST channels. KWIKmotion stands at the forefront of empowering businesses with the tools they need.

FAST channels have revolutionized the way content is delivered to consumers and have proven to be highly advantageous for businesses in multiple ways.

FAST channels refer to streaming platforms that offer free content to viewers, supported by targeted advertisements. Unlike traditional linear TV channels that require cable subscriptions, FAST channels are accessible over the internet, making them highly convenient for modern consumers. These channels leverage generative AI and cloud technologies to optimize content delivery, ensuring a seamless viewing experience.

During the panel discussion on "TV Broadcasting 2.0: Innovations in Generative AI, Cloud, and Streaming for the Future," White Peaks Solutions COO, Jessy Abou Habib highlighted the immense opportunities FAST channels present for businesses.

The panel discussed generative AI, cloud machine learning and personalization, AI-Powered MAM, Securing Streaming, as well as FAST. The panel was moderated by Vijaya Cherian, Editor, BroadcastPro Middle East  and the attendees were Manish Kapoor, VP – IT and Broadcast at Zee Entertainment Middle East FZ LLC, Salloum el-Dahdaah, CEO of White Peaks Solutions, Suhail Ahmed, Technology and Strategy Advisor at International Media Investments, Jessy Abou Habib, COO of White Peaks Solutions, and Melvin Saldana, Director of Technology at OSN.

FAST channels have a global reach, enabling businesses to connect with audiences worldwide. By tapping into a diverse viewer base, companies can expand their brand exposure and foster greater customer engagement.

Traditional advertising on TV can be costly and may not always reach the desired target audience. FAST channels, on the other hand, allow for more precise ad targeting through AI-driven algorithms. This not only reduces advertising expenses but also enhances the effectiveness of promotional efforts.

For content creators and media companies, FAST channels offer various monetization options. Through partnerships and revenue-sharing models with streaming platforms, businesses can earn revenue from both ads and subscription-based services.

With KWIKmotion's advanced AI-driven algorithms, businesses can ensure precise ad targeting, making their advertising efforts more effective and cost-efficient. Additionally, KWIKmotion's flexible infrastructure empowers businesses to adapt quickly to changing market trends and audience preferences, staying ahead in the dynamic world of TV broadcasting and streaming.

With the support of KWIKmotion's FAST channels, businesses can thrive in the digital age, reaching wider audiences, optimizing their advertising strategies, and harnessing data-driven insights for growth and success.


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